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Why NetCare Is So Valuable & Needed Right Now By Small Businesses

Yesterday CNBC ran an article that highlights the importance of protecting your business identity online. Titled “Closed, Says Google, but Shops’ Signs Say Open,” it begins with the story of a coffee shop that was erroneously listed online as “permanently closed”:

Coffee Rules Lounge was listed for a few days as “permanently closed” on Google Maps. During that time, anyone searching for a latte on a smartphone, for instance, would have assumed the store was a goner.”  … “‘We’re not far from Interstate 70,’ said Mr. Rule, ‘and I have no doubt that a lot of people running up and down that highway just skipped us.'”

“In recent months, plenty of perfectly healthy businesses across the country have expired — sometimes for hours, other times for weeks — though only in the online realm cataloged and curated by Google. The reason is that it is surprisingly easy to report a business as closed in Google Places, the search giant’s version of the local Yellow Pages.”

The article later reveals, “Search engine consultants say that ‘closing’ a business on Google has become an increasingly common tactic among unscrupulous competitors,” and it’s a big problem: “Many owners, search consultants say, have no idea that they’ve been shuttered online.

NetCare solves the problem that exists for millions of local business owners losing or having compromised information online without their knowledge or consent, along with not being listed or being incorrectly listed online.  NetCare is a powerful tool to insure that local businesses not only have accurate information online, but that their online business identity is not compromised by the negligent or nefarious actions of others.

Learn more by reading this 6-page NetCare Overview brochure.  And contact us to take care of your online identity with NetCare!

Closed, Says Google, but Shops’ Signs Say Open

Published: Tuesday, 6 Sep 2011 | 10:29 AM ET
By: David Segal
The New York Times

Categories: Uncategorized

The Groupon Slaughter Continues Unabated!

The Groupon slaughter continues unabated!  This is relentless.  Here’s selected damage from just the last couple days:

Because of this heat, the daily deal business model will have no choice but to be drastically reformed over the next year …

Categories: Uncategorized

AdzZoo NetCare: The “Yellow Pages of the 21st Century”!

Qnanza & AdzZoo Reps,
Here’s my 2¢ on where we should focus our efforts right now.

IMO (in my opinion), the “daily deal” massive discount coupon situation can’t last.  From talking to business owners I know who ran their own Groupon deal, to reading lots of business owners’ stories online, to seeing the consensus of industry reviewers, to looking at the financials, it’s readily apparent that the discounts only benefit customers, not businesses (see lots of people who agree with me in the posts below).  So the margins will quickly shrink and the crazy deals will dwindle.

More importantly, from a ruthlessly honest assessment of our own business, the free market has spoken:  Qnanza coupon sales are not happening very fast, and reps aren’t recruiting others to get in on the gain.  It’s easy to see that, just by looking at the company weekly leaderboards and in our own team’s coupon sales, not to mention, where you can see the number of coupons for the 18 cities opened a month ago at the July 28 Vegas Event, including WashDC, Philly, VA Beach, Cinci/Cleve/Columbus OH, Minneapolis, Toronto, Orlando, Houston, Las Vegas, Portland, and Salt Lake City – there are a combined total of TWO COUPONS in all 13 of those major metro areas.  So it’s not like I’m exposing Nixon’s secret tape recordings here.  If the company had multiple people earning $2000/week selling coupons, do you think we’d hear about them?  Is there a doubt?

Well, Bill Cook’s NetCare testimonial posted Friday is proof of that!  Bill sold NetCare to 4 businesses yesterday (the first day NetCare could be sold), pocketing $1100+, and in less than 10 hours he was the most popular guy in the entire company.  Clearly, if we have a bunch of people earning $1000 or $2000 per week, we’ll hear about it.  And with Qnanza, if we had the same thing happening, we would’ve heard about it.

Will lots of people run out and duplicate Bill’s success?  I don’t know why not.  I plan on being one of them.  I can’t find any serious competition to NetCare – again, this is a land-grab situation – and we’re giving businesses some dramatically valuable info for FREE!, so I think we all can rampage on NetCare for a couple years at least.  I also think that the more we sell, the better we’ll get at it, the more money we’ll make, and the more reps we’ll recruit.  And then the NetCare & AdzZoo names become household, and then we really go to the moon in terms of income.  Remember, the Direct Sales industry has not grown for the last couple years:  you can verify that direct from DSA website, where they publish the industry stats showing barely a blip of revenue growth, a pathetic 1.2%, from 2001-2010.  Why is this?  Because the industry has been selling mainly unnecessary or overpriced items, instead of adding real value to people’s lives.  That’s why finding a value like what AdzZoo offers can put real money in your pocket long-term.

What’s the value with NetCare?  Imagine the “Yellow Pages of the 21st Century.”  First, we give them their “online presence score” at no cost, rating them using bank-level identity verification.  Then, for $99/month (paid quarterly) or $800/annually ($67/month), we give businesses listings across 350 online platforms:

  • Google, Yahoo, and Bing claimed listings
  • Foursquare and Twitter accounts
  • Verified Listing Service (provides bank-level identity verification, utilizing third party verification specialists such as Edentify, Dun & Bradstreet, infoUSA and Acxiom
  • Syndication of verified listings through major publication channels
  • Verified seal for use in business profiles – seal can be used in email correspondences, on websites, in Facebook, and anywhere else to manage an online presence
  • Facebook fan page
  • WebCard that acts as MicroSite for a business, and also serves as “Master Copy” of a business profile
  • Access to non-public databases such as GPS Devices, Mobile Devices, and 411 directories
  • Over 350 digital distribution points
  • Educational communicative process known as InfoCast, with helpful info for creating positive online reviews

You make $400 for every annual subscription you sell!  Everyone should get a few sales immediately …

Giving business owners their online score at no charge gets you in the door, and from there the solution for the business is obvious.  After you sell them NetCare, it’s simple to market them other services AdzZoo offers, such as SEO, a website, or a Qnanza coupon.

Erika Morphy, Contributor

I’ve been a journalist for more than 20 years writing about business one way or another.  Everything I‘ve learned in all this time can be boiled down to one truth:  finance, transportation, marketing, supply chain – no matter what the original subject is, all roads lead back to sales.

Categories: Uncategorized “How many Groupon rivals? Try 600” & “Groupon’s MySpace Moment?”

In the press arena, the bad news continues for Groupon.  And from a growth perspective, the percentages are dwindling fast.  To me, it’s fairly obvious where this will end for this new rocket.  Below the Forbes story are a few more tuff-to-ignore articles exposing the challenges ahead of Groupon …

How many Groupon rivals? Try 600

With few barriers to entry, daily deals market sees huge churn

By Jessica Mintz contributor
updated 8/26/2011 9:37:29 AM ET

The barriers to entry for wanna-be-Groupons are very low. There are numerous companies selling the technology and support required to get a site up and running, and entrepreneurs on even the tiniest budgets can put something together with an inexpensive blog template. Find a few local businesses willing to offer a deal, write some snappy copy and you’re officially a group-buying site.

Yipit, which aggregates offers from many sources and analyzes the daily deals market, says more than 300 Groupon-esque companies have come online just this year, with names like  Heartsy, Waggy Swag and MarketSharing, while 130 have closed their virtual doors.

The explosion of deals is good for shoppers with a high tolerance for a full inbox. In New York last week, for example, an ambitious bargain hunter could have chosen from among more than 180 offers, according to Yipit.

Groupon’s MySpace Moment?

Erika Morphy, Contributor
8/27/2011 @ 11:03AM |444 views

MySpace Moment, sooner or later, is going to enter the Merriam-Webster’s Collegiate Dictionary alongside crowdsourcing, bromance and cougars. It is a fact that once seemingly invincible brands can inexplicably decline in popularity so let’s give this depressing phenomena a name so we can say, oh, I don’t know, Groupon may be nearing a MySpace Moment.

Which it may be.

Something is amiss: The Securities and Exchange Commission frowned upon – and legions of accountants mocked – its Adjusted Consolidated Segment Operating Income metric in its first filing. It inflated the company’s worth by ignoring marketing costs. Groupon subsequently amended its filling.

It posted a net loss in the second quarter (although much of that was related to the hiring of more than 1,000 employees).

Now Experian Hitwise is reporting a significant drop-off in Groupon traffic this summer, nearly 50% since its peak in the second week of June 2011 compared to last week.

During the same time, Living Social has achieved 27% growth in visits to its site.

These are just two data points, of course, and they ignore the formidable assets that Groupon does have – namely its email mailing list, which CEO Andrew Mason pointed out in a recent internal memo to employees (the only way the company has to defend itself now that it is in a quiet period) and head start in this market and name recognition.

It has also been pushing into real time mobile offerings with Groupon Now.

And it’s not that other sites don’t dip in traffic every now and then – or even fail to turn lagging initiatives around. Remember Google’s social media efforts pre-Google+?

Or eBay’s diversification away from the auction model

Are Daily Deals Sustainable?

In fact eBay is a good company to point to right now. Ten-fifteen years ago, it was auction-everything thanks to eBay’s wild popularity at the time. To be sure, there is still a market for that business style but as eBay itself has shown with its emphasis on fixed-pricing, it is better to diversity into other categories as well.

So may it be with the daily deal model. Doubts are growing whether its current form is sustainable – by that I mean, will there be enough consumers to fuel the 400 plus daily deal offerings in the long run? Or merchants, for that matter?

One point made by Experian Hitwise that does not bode well for Groupon or the model is that overall visits to a custom category of Daily Deal & Aggregator sites were down 25% for the same time period.

Also, it noted PriceGrabber released results from its Local Deals Survey in June, stating that 44% of respondents said they use or search daily deal Websites. “However, 52% expressed feeling overwhelmed by the number of bargain-boasting emails they receive on a daily basis.”

Amazon’s Got a Deal for New York

August 24, 2011, 6:20 pm

“One thing AmazonLocal can do, which Groupon and other deals sites cannot, is promote still more deals on Amazon itself. Under this part of the venture, which is due to be phased in over the next couple of months, AmazonLocal subscribers will be able to buy coupons for discounts on select items (certain watches or jewelry, for instance) on Amazon’s own sites.”

What Groupon’s CEO Didn’t Tell His Employees in That Memo

By Erik Sherman | August 26, 2011

LivingSocial Faces Groupon-Style Expiration Date Lawsuits

Consumer protection laws ban expiration dates of less than five years on gift certificates

08/29/2011 | James R. Hood |

Groupon’s IPO Prospects May Be Punctured

Consumer protection laws ban expiration dates of less than five years on gift certificates

August 28, 2011  | John Tobey

Categories: Uncategorized “Google’s Dealmap Purchase Could Disrupt Retail”

Google’s Dealmap Purchase Could Disrupt Retail
By Jennifer LeClaire
August 2, 2011 2:03PM

Groupon will feel the impact of Google’s purchase of daily-deals site The Dealmap, and so may a lot of other retailers. In just more than a year, The Dealmap has more than 85 million monthly visitors seeking local deals. Google’s size may “scare a lot of retailers,” an analyst said, adding that Dealmap and Groupon could be retail powerhouses.

Flush with cash, Google is still making deals. This time, Google is moving deeper into the daily-deals space where Groupon and LivingSocial rule by acquiring The Dealmap for an undisclosed amount.

Launched in May 2010, The Dealmap lets consumers find and share the best local deals in one place. Basically, it’s a daily-deals aggregator — and it’s hitting on all cylinders. The Dealmap has attracted more than two million users to its web, mobile , social and e-mail products and boasts more than 85 million monthly visitors to its partner network .

“We are impressed with what The Dealmap team has accomplished and excited to welcome them to Google,” Google said. “We’ve been thrilled with the early success of our commerce offerings, and we think they can help us build even better products and services for consumers and merchants.”

Disrupting Traditional Retail

The Dealmap team said it’s thrilled about joining Google. Dealmap cofounders Jennifer Dulksi, a Yahoo veteran, and Chadu Thota, of Microsoft Earth fame, believe Google provides the ideal platform to help the company accelerate its growth and fulfill its mission of helping people save money on local experiences.

The Dealmap said it will continue to support its core products and partner services. People will still be able to access local and daily deals through The Dealmap web site, mobile apps, and daily e-mail, and the company will support The Dealmap API and feeds for existing sourcing and distribution partners.

“Google can raise The Dealmap’s profile significantly because of its size and structure. This puts Dealmap on the map. It makes Google a competitor in this space and creates real problems for Groupon, which is trying to go public, by creating the specter of a large competitor right when Groupon is going to be asking for money,” said Rob Enderle, principal analyst at the Enderle Group.

This is a big opportunity for Google that’s probably going to scare a lot of retailers that are suddenly seeing the emergence of what could be a super online retailer as Google takes The Dealmap to its obvious conclusion. Dealmap and Groupon — and companies like them — could be the Costcos of tomorrow. It’s a huge potential retail displacement.”

Categories: Uncategorized

Groupon Trouble

UPDATE Aug. 24, 2011
The onslaught continues:

  • Is Groupon Getting Desperate?” – “Groupon recently disclosed it owes more to merchants than it has in the bank; the online discounter stays afloat only by selling new Groupons. So the Groupon’s recent sales dive is particularly unwelcome.” “Wedbush Securities reports that Groupon’s ‘rapidly decelerating Q2 growth’ has driven down Groupon shares 20 percent in private sales.”
  • Is Groupon Circling the Drain?” – “They’ve laid off some 400 people nationwide, they’re replacing their sales chief, and it sounds as if they’re struggling to stay afloat, owing more money to merchants than they have in the bank.”
  • Groupon Hits Roadblocks in China and at Home
  • False ad suit can proceed versus Groupon: attorney” – “A proposed class action was filed against Groupon earlier this year by a tour operator in San Francisco, accusing Groupon of bait and switch advertising.”

If you read thru the stories below, it’s a lot of bad news for Groupon.  Just when business is exploding for them, an endless assault on the “group coupon” business model is unleashed.  It’s tuff to recover from endless national negative reviews like this:

Not exactly positive press, to say the least.

Our company, AdzZoo, which officially launched its Qnanza “coupon bonanza” program last month, aims to fix the holes in the Groupon game.  And AdzZoo is currently in the process of staking a serious claim in the coupon aggregration market, on the verge of announcing agreements with some top-name aggregation sites.  Stay tuned for those announcements.

For coupon aggregation sites like, the future looks much brighter.

Categories: Uncategorized “Employees Bid Farewell to Corporate America”

These kinds of stories happen everyday in America – we don’t need a bad economy or a “concerned” media outlet to tell us that running your own business is better than working for someone else.

I recommend reading the entire article – there are several inspirational examples of people taking the risk to start their own businesses.

Employees Bid Farewell to Corporate America

Published: Monday, 15 Aug 2011 | 9:24 AM ET
By: Elizabeth Alterman,
Special to

With the U.S. unemployment rate at 9.1 percent as of July 31 and a fragile economic recovery underway, many workers feel they are left with no choice but to take their careers into their own hands.

Employees are bidding farewell to corporate America in the hope of finding a more secure, or at least fulfilling, future. They are reinventing themselves by starting their own companies or by pursuing long-put-off dreams that include creative or charitable endeavors.

While it might seem like a bold move, countless workers believe the abundance of uncertainty in today’s job market mitigates the fear factor.

Michelle Lawton, who spent two decades in a successful career in branding and marketing, left it all behind to start her own business, Joyful Plate, seeking to strike a better sense of balance in her life.

Lawton decided to use her savings to invest in herself. “I was at a point in my life where I was looking for a real shift,” Lawton says. “I realized I had a life opportunity. I had a strong network, and I’ll be 44 this year. This is the time. I wanted to somehow give myself a portal to use my talents to do something that I’m really passionate about. But also, from a strategic standpoint, I wanted to figure out an infrastructure that would allow me to pave my own way moving forward.”

Lawton notes when she was in the corporate world working for companies like Procter & Gamble, Pepperidge Farm, Lavazza Coffee and Remy Cointreau, she was compensated very well but still not nearly enough considering the hours she was putting in.

“It’s so hard to find a happy medium,” says Lawton. “The stress level is so high, you indulge in unhealthy ways to compensate, emotionally treating yourself, whether it’s overeating or overdrinking or overspending.”

As her own boss, Lawton makes time for things she never could during her years in the business world, such as lunchtime yoga and pilates classes.

“It’s something I can’t quantify,” explains Lawton. “I’ve never been healthier. What I’m not gaining in financial rewards, I’ve gained in personal well-being. It sounds like a cliché, but it’s a trade-off.”

Categories: Uncategorized