Home > Uncategorized > AdzZoo NetCare: The “Yellow Pages of the 21st Century”!

AdzZoo NetCare: The “Yellow Pages of the 21st Century”!

Qnanza & AdzZoo Reps,
Here’s my 2¢ on where we should focus our efforts right now.

IMO (in my opinion), the “daily deal” massive discount coupon situation can’t last.  From talking to business owners I know who ran their own Groupon deal, to reading lots of business owners’ stories online, to seeing the consensus of industry reviewers, to looking at the financials, it’s readily apparent that the discounts only benefit customers, not businesses (see lots of people who agree with me in the posts below).  So the margins will quickly shrink and the crazy deals will dwindle.

More importantly, from a ruthlessly honest assessment of our own business, the free market has spoken:  Qnanza coupon sales are not happening very fast, and reps aren’t recruiting others to get in on the gain.  It’s easy to see that, just by looking at the company weekly leaderboards and in our own team’s coupon sales, not to mention Qnanza.com, where you can see the number of coupons for the 18 cities opened a month ago at the July 28 Vegas Event, including WashDC, Philly, VA Beach, Cinci/Cleve/Columbus OH, Minneapolis, Toronto, Orlando, Houston, Las Vegas, Portland, and Salt Lake City – there are a combined total of TWO COUPONS in all 13 of those major metro areas.  So it’s not like I’m exposing Nixon’s secret tape recordings here.  If the company had multiple people earning $2000/week selling coupons, do you think we’d hear about them?  Is there a doubt?

Well, Bill Cook’s NetCare testimonial posted Friday is proof of that!  Bill sold NetCare to 4 businesses yesterday (the first day NetCare could be sold), pocketing $1100+, and in less than 10 hours he was the most popular guy in the entire company.  Clearly, if we have a bunch of people earning $1000 or $2000 per week, we’ll hear about it.  And with Qnanza, if we had the same thing happening, we would’ve heard about it.

Will lots of people run out and duplicate Bill’s success?  I don’t know why not.  I plan on being one of them.  I can’t find any serious competition to NetCare – again, this is a land-grab situation – and we’re giving businesses some dramatically valuable info for FREE!, so I think we all can rampage on NetCare for a couple years at least.  I also think that the more we sell, the better we’ll get at it, the more money we’ll make, and the more reps we’ll recruit.  And then the NetCare & AdzZoo names become household, and then we really go to the moon in terms of income.  Remember, the Direct Sales industry has not grown for the last couple years:  you can verify that direct from DSA website, where they publish the industry stats showing barely a blip of revenue growth, a pathetic 1.2%, from 2001-2010.  Why is this?  Because the industry has been selling mainly unnecessary or overpriced items, instead of adding real value to people’s lives.  That’s why finding a value like what AdzZoo offers can put real money in your pocket long-term.

What’s the value with NetCare?  Imagine the “Yellow Pages of the 21st Century.”  First, we give them their “online presence score” at no cost, rating them using bank-level identity verification.  Then, for $99/month (paid quarterly) or $800/annually ($67/month), we give businesses listings across 350 online platforms:

  • Google, Yahoo, and Bing claimed listings
  • Foursquare and Twitter accounts
  • Verified Listing Service (provides bank-level identity verification, utilizing third party verification specialists such as Edentify, Dun & Bradstreet, infoUSA and Acxiom
  • Syndication of verified listings through major publication channels
  • Verified seal for use in business profiles – seal can be used in email correspondences, on websites, in Facebook, and anywhere else to manage an online presence
  • Facebook fan page
  • WebCard that acts as MicroSite for a business, and also serves as “Master Copy” of a business profile
  • Access to non-public databases such as GPS Devices, Mobile Devices, and 411 directories
  • Over 350 digital distribution points
  • Educational communicative process known as InfoCast, with helpful info for creating positive online reviews

You make $400 for every annual subscription you sell!  Everyone should get a few sales immediately …

Giving business owners their online score at no charge gets you in the door, and from there the solution for the business is obvious.  After you sell them NetCare, it’s simple to market them other services AdzZoo offers, such as SEO, a website, or a Qnanza coupon.
JC


Erika Morphy, Forbes.com Contributor

I’ve been a journalist for more than 20 years writing about business one way or another.  Everything I‘ve learned in all this time can be boiled down to one truth:  finance, transportation, marketing, supply chain – no matter what the original subject is, all roads lead back to sales.

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Categories: Uncategorized
  1. August 29, 2011 at 13:13

    Great information, John! I must say that I disagree with statements made about coupon sales. I believe it will continue and STRONGLY I might add. I’ll tell you why…

    Just because there are hiccups with Qnanza now, they will get them resolved. I once worked for a company called Citysearch.com which had hiccups for all of 2 years and more than likely still have them today. However, it did not affect the sales of getting businesses listed. I should know I was a top inside sales rep.

    At any rate (in my opinion) the network marketing model will always have a problem with direct sales because it focuses more on recruiting instead of developing strong closing skills and disciplines required. If you recruit a lot of people recruit a lot of people who don’t know who to go “fishing” and bring the fish home…then what type of sales organization are you developing. You can have all the business opportunity overviews in the world; however, field and inside sales training will reign supreme.

    This is why I focus on hiring lead generators and taking them under my wings for 30 days to develop skills prior to bringing them on my team as digital media marketing consultants juniors and seniors. They will have to make the decision themselves to build a long-term retirement (residual) income or some call this principal-less income.

    Most will will also find the same situation of a diminished amount of team sales with NetCare if they only focus on recruiting. Best to only recruit sales professionals that understand what they’re selling/consulting, or recruit people who are willing to apply new skills and develop new habits.

    KO

  2. August 29, 2011 at 18:43

    KO,
    My opinion wasn’t really targeted at Qnanza as much as at the “Daily Deal” industry in general, that the structure just can’t be supported long-term when it’s such a money-loser for most businesses who try it.

    To validate that comment, the article, “Groupon Traffic Declines Nearly 50%,” http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=157597, indicts the Daily Deal business model:
    – “Overall, visits to Hitwise’s custom category of Daily Deal & Aggregator sites were down 25% for the same time period.”
    – “According to a Local Deals Survey released by PriceGrabber in June, 44% of respondents said they use or search daily deal Web sites. Yet 52% expressed feeling overwhelmed by the number of bargain-boasting emails they receive on a daily basis.”
    – “Looking into the future, Forrester recently predicted that the daily-deal market will be virtually nonexistent by 2016.”

    The Forbes.com article I posted earlier today, “Groupon’s MySpace Moment?” http://www.forbes.com/sites/erikamorphy/2011/08/27/groupons-myspace-moment/, asks, “Are Daily Deals Sustainable?” and answers:
    – “In fact eBay is a good company to point to right now. Ten-fifteen years ago, it was auction-everything thanks to eBay’s wild popularity at the time. To be sure, there is still a market for that business style but as eBay itself has shown with its emphasis on fixed-pricing, it is better to diversity into other categories as well.”
    – “So may it be with the daily deal model. Doubts are growing whether its current form is sustainable – by that I mean, will there be enough consumers to fuel the 400 plus daily deal offerings in the long run? Or merchants, for that matter?”

    As for Qnanza, the rate new coupons are being posted (very, very slowly) speaks volumes about reps’ attitude toward the model. And with the serious lag time for payment on non-high-traffic cities and businesses, you have to wonder if that will ever change. IOW (in other words), it doesn’t seem to be a “hiccup” or performance situation, as much as it does a “not attractive”/non-income-producing problem. That’s short-term, and I condemned the long-term prospects above.

    Your comment that “the network marketing model will always have a problem with direct sales because it focuses more on recruiting” doesn’t really jive because direct sales are almost 100% made by network marketing companies. You can see that stat at the DSA link I referenced above. The recruiting can be a goldmine if there’s a legit product or service involved in the process. If you recruit a lot of people who can make money quickly and easily, sharing a product or service that is in demand, the business model works beautifully. A breakdown can occur (often does) when it’s all about recruiting without a long-term, valuable product or service.

    Training a rep force is actually very easy when the product is easy to sell. So many people in sales careers make a big deal out of the skills involved in sales, but when it’s a simple sale and people are making good money, a lot of amateurs can make money at it very quickly. Proof: What’s the greatest network marketing story in history? Facebook. And how many professional salespeople were involved in rolling out Facebook? Zero. Built 100% by amateurs!

    So your statement that it’s “Best to only recruit sales professionals that understand what they’re selling” is erroneous and disagreed with by me (20+ years in the industry) and also by the #1 earner in our company, who says that the big money is in building the network.
    JC

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